Discover How These 5 Top Fitness Brands Compare


At Pinnacle Fitness, we sell equipment from a wide range of fitness brands, with a focus on the best manufacturers in the business.

But what’s the difference between them? Is one better than the other, or are they all fairly similar?

In this guide, we’ll take a closer look at five of the top brands in the fitness industry: Life Fitness, Nautilus, Hammer Strength, EXIGO, and Pulse Fitness.

This will give you a better understanding of what you can expect when you choose your fitness equipment to help you make a more informed decision.


1. Life Fitness

Life Fitness is synonymous with quality and technologically advanced equipment. Founded in the USA, it has decades of experience and is one of the biggest and most well-known fitness manufacturers in the world.

It offers a wide range of equipment from cardio machines like ellipticals and treadmills to strength-training equipment. It currently has hundreds of products to choose from.

It caters to both commercial gyms and people working out in their own home gyms, and it puts a strong focus on innovation by integrating technology into its fitness gear.

It has a reputation for manufacturing durable equipment with excellent build quality. Because of this, its equipment is often sold second-hand or refurbished.


2. Nautilus

Nautilus is another big name in fitness and boasts decades of experience in the industry. During that time, it has built a reputation for excellence that continues to get stronger.

It makes versatile equipment for both beginners and pros, and it puts a strong emphasis on a positive user experience. It does this with a focus on ergonomic design that makes the equipment user-friendly for all abilities.

Nautilus has a diverse range of equipment, from cardio to strength training, making it an excellent choice for commercial and home gyms.


3. Hammer Strength

Founded in 1989, Hammer Strength is a US brand that specialises in strength-training equipment.

A subsidiary of Life Fitness, it has a wide selection of durable and rugged strength training equipment, like power racks, multi-racks and benches.

It puts a focus on equipment that mirrors the body’s natural movement, which makes its equipment particularly good for functional training. Hammer Strength’s equipment is heavy-duty and made to last, ensuring it is a great option when you are buying used equipment.



EXIGO is a UK manufacturer making commercial gym equipment and accessories for all types of users. Its main focus is strength equipment.

It is known for its emphasis on customisable and innovative equipment. You can often tailor your equipment, and this bespoke approach makes it a popular choice for gyms across the country.


5. Pulse Fitness

Pulse Fitness is a UK manufacturer with a worldwide reach and is known for its high-quality British design and cutting-edge equipment.

It integrates technology to improve efficiency and boost engagement, and it offers a range of smart machines, including cardio machines and strength equipment as well as fitness software to track performance.


Discover More at Pinnacle Fitness


These are five of the biggest and best fitness brands that we sell at Pinnacle Fitness, and each has something different to offer and a slightly different focus, whether that’s innovation, durability or technology integration.

The truth is, they are all excellent manufacturers, and we recommend all of them. They all have their strengths, and your choice comes down to personal preference.

We stock a wide selection of equipment from all of the above brands, as well as many more, including new and used products of the highest quality.

So head to the store today and explore our range of products, and just let us know if you have any questions.

weight benches guide
Strength in Stability: The Ultimate Weight Bench Buying Guide for Weightlifters
smith machines versus free weights
Smith Machines vs Free Weights: Which Should You Choose?
fitness resolutions 2024
Keeping Your Fitness Resolutions: How to Stay Motivated Well into 2024
resistance training for al age groups
The Power of Resistance Training: Benefits for Every Age Group
man using plate loaded strength machine
Plate-Loaded Machines: A Great Option for Any Gym
Join Waiting List Enter your details below to be amongst the first to know when we get this product back in stock. We require your email address, however phone number is optional.